The most controversial fighting organization in the world, Rio Heroes, is criticized by many but it continues with its amazing marketing strategy and with huge PPV sell. The fighters are also very happy and totally defend the event. One of the main reasons for criticism is the rules, the same as the ones featuring in the old vale tudo events. To be crowned champion one have to win three fights in the same day, with no time limit or round and only finish when someone is knocked out, submitted or gives up. The matches happen in a cage, with the crowd standing around, give the impression of a street brawl. But that, despite giving perfect arguments for critics, is precisely the concept that promoters Jason Atkins and Jorge Pereira want to fuel up: to transmit a savage image. But according to some Rio Heroes fighters...
Read the complete (extensive) report here:
(Original interview by "Clube de Luta", translation to English by MMA Europe.)
Read the complete (extensive) report here:
(Original interview by "Clube de Luta", translation to English by MMA Europe.)
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