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What is the future potential of WPC?

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  • What is the future potential of WPC?

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    What is the future potential of WPC?

    Is WPC a fad or the next big thing in flooring? No one can know for sure, but indications are this product offers great potential. “It absolutely can become the dominant player,” said Eric Mondragon, hard surface buyer for R.C. Willey Home Furnishings, with 13 locations in four Western states. “WPC is what the LVT category has evolved to, although I

    still see the need for traditional dry-back LVT for multi-family and commercial segments of the market.”USFloors helped usher in the WPC era with the launch of COREtec three Surfaces ago. In 2015, the company received a patent that covers all engineered flooring products with a WPC core and veneer top layer with or without an attached backing. Noting that WPC is still at the early stages of its lifecycle and expansion, Piet Dossche,

    CEO of USFloors, predicted WPC “will forever change the landscape of LVT and several other flooring categories.” Specfically, he suggested some categories may even need to be reinvented. That change could be happening soon. Jeff Striegel, president of Elias Wilf, a Top 20 distributor based in Owings Mills, Md., expects WPC to be the talk of Surfaces with as many as 40 introductions. “Any time you have a product that solves a problem it seems to do well,” he said. “One of the issues people have with LVT is that there is some telegraphing and, therefore, are limitations with what you can put LVT over. That is not the case with WPC. It is clearly a trend that is on the move.”
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