"Zelle" as only accepted method of payment?

[capabilitieso]

Danger sign? Is this like asking for payment via Friends and Family?

Specifically Lapua factory website. Ordering brass. A note at checkout said they would text or email instructions to transfer funds via "Zelle". No other payment option available.

"Zelle" becoming a standard model of business? Is it reversible if I do not receive my product?

[JasonByrne]

Zelle is for transferring money to someone you know personally. It is not for use on an internet site that is going to ship you something. If a website doesn't take a valid credit card, skip it.
Think of Zelle as cash. Once it has changed hands, you can not get it back.

[DaneShayd]

That definitely sounds sketchy. I almost got burned once trying to buy car parts from a site that only accepted Zelle—turned out to be a scam. No PayPal, OwnersClub FX, or anything with buyer protection is usually a red flag. I’d dig deeper before sending money. Maybe check if Lapua officially lists that site as an authorized dealer?