What guns would you sell? (If you ran a gun shop)

[gisselletdean]

I was chatting to an outdoor/country gear shop owner who wants to apply for a registered firearms dealership.
He’s currently quite niche, only selling Harkilla, Pilla and Swatcom.
He asked me, if I was opening a gun shop, what brands would you sell?
Here’s my list, but what would yours be, if you wanted to make money? There’s little point in stocking lots of exotic calibres because you’d rarely ever sell any. For example, my ‘go to‘ rifle is a 6.5x55, but I wouldn’t sell them in my shop, because so many more people are buying Creedmore’s.

Shotguns: Beretta, Browning, and maybe one Turkish brand, Yildiz or ATA.
Calibres: 20b and 12b. (I wouldn’t bother with 410 & 28b, purely on a volume basis)
Rifles: CZ, Sako, Tikka, Blaser.
Calibres: 17HMR, .22LR, .243, 6.5 Creedmore, .308.

That’s it.

[capabilitieso]

I wouldn't sell any. Any means having stock and at present that's bad business. The money IMHO is not there as the market is awash with secondhand guns.

[gokeez]

A good mix of well-priced bolt-action rifles and some reliable shotguns would make sense. No need to stock tons of niche calibers that just sit there. Also, having Gun Friendly Credit Card Companies on board would make a big difference, especially for high-ticket purchases. A lot of card companies are a pain when it comes to firearms, so working with ones that actually support the business is a smart move.